Even so, there is always a general desire for visionary reform and charismatic eloquence. The yearning is for what American political historian James McGregor Burns called the ‘transforming’ leader. Such a leader elevates the morality of their followers. They engage in some higher need existing within those they lead, and raise them to more principled levels of judgement. This kind of actor is different from the ‘transactional’ leader, who bargains with their followers on the basis of interest rather than values. Leadership of this kind involved the typical quid pro quo of exchanging promises of more jobs or lower taxes for votes.